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Improve your LinkedIn – The QC Legal Way!

Improve your LinkedIn – The QC Legal Way!

By Aruba Abid

Are you looking to take your career to the next level? If so, LinkedIn is one of the best tools around to help you make that happen. But with over 400 million users, it’s the perfect vehicle, but you’ll have to customise your profile to make it stand out and to draw attention.

The biggest challenge most of us face in today’s world is finding time. But making the time to ensure your professional story reflects your achievements and future goals is key to not missing your next opportunity. We don’t get around to it because we’re busy, and because it can sometimes feel selfish or egotistical to invest time in marketing ourselves. However, when we neglect personal branding, we don’t just sell ourselves short – we also miss a big opportunity from a marketing perspective.

1. Upload a photo

Your photo is your virtual handshake, so upload a photo that aligns with your role as a professional, but that makes you approachable. Members who include a profile photo receive 21x more profile views and up to 36x more messages. Upload directly from your phone, but make sure it’s good quality and includes you only, not your pet or significant other.

2. List your current position

Make sure it’s up to date and includes your title, company name, and time period. Members with “up to date” positions are discovered up to 18x more in searches by members and recruiters. If you’re currently in transition, rather than note unemployed, you can add a title similar to what you want to pursue. For example, “marketing executive open to field marketing positions.” Also, show the year in the date field, so for example “2016 to present.” If you’re just entering the workforce then it is critical to include your education, which is not only important to potential employers but also it can also help reconnect you to alumni and to past school friends.

3. Maintain a list of relevant skills

Maintaining a relevant list of skills on your profile will help others understand your strengths and match you with the right opportunities. Depending on what stage you are in your career you should try to add at least 5 skills. One tip, check your skills are listed in order of the strengths you want to be known for, and LinkedIn will do the rest by targeting endorsers for those top skills you’ve prioritised, and the more endorsements you have for your skills the higher you rank in search results.

4. Summarise your experience and goals

While adding a summary can be daunting it’s your opportunity to tell a story of who you are, your experience, the type of things you are interested in, and goals you would like to achieve. A summary of 40 words or more makes it more likely to show up in search and consider calling out your specialities for keyword search. Finally, don’t be shy to add some personality.

Want to take your career to the next level? If you’re interested in improving your LinkedIn profile further, please feel free to contact me, Aruba at aruba.abid@qclegal.com.

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